Pay-per-Click Management

Pay-per-Click Management


Depending on your business model, products or services you may need pay-per-click to reach your goals.

We are Google AdWords certified and can help you achieve the results you need to make your business successful.

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 We offer paid online advertising set-up and campaign management on the following platforms:

  • Google Adwords
  • Bing/MSN
  • Facebook
  • Twitter

Our  fees are tailored to the business model for each client. Depending upon your business type, the keywords utilized, and the daily volume of searches; pay-per-click costs will vary.

There is a one-time set-up fee of $600 per website covering all campaign development and integration costs.

There are no contracts and you are under no monthly obligation.   Your budget and account spend is always under your control, however, we will make budget and spend recommendations based on what we know will work best for your product or service.

SUMMARY

  • ONE-TIME SETUP FEE: $600 – Inclusive of Google AdWords, Microsoft adCenter (Bing)
  • ONGOING CAMPAIGN MANAGEMENT: 15% OF TOTAL SPEND, BUT AT LEAST $250/MONTH
  • All Paid Search accounts are opened in the name of the client and remain in the client’s control

There are three phases to Pay-per-Click Management:

  • Phase I  (Week One) – Data Collection, Campaign Design & Strategy, and Creation of the initial advertising campaigns
  • Phase II (Next 60 Days) – Expansion beyond the core search engines
  • Phase III – General Maintenance, Continued Split-Testing, and Market Surveillance 

PAY PER CLICK MANAGEMENT PHASE I

  • Data Collection – this includes obtaining all the necessary information about your businesses products and services, keyword and competitor research and gathering key information to create your advertising strategy
  • Campaign setup – landing pages, ad groups, keywords, ads, etc., are set up in your campaign and we begin to run your ads.
  • Campaign Optimization – Techniques include:- Additions and/or Deletions to the keyword list
    • – Increases or Decreases in the Maximum Cost-Per-Click (CPC) by keyword
    • – Split-Testing of Ad Copy to increase the Click-Through-Rate (CTR)
    • – Split-Testing of Landing Pages and Content to increase the Conversion Rate

PAY PER CLICK MANAGEMENT PHASE II

PHASE II (NEXT 60 DAYS) – EXPANSION BEYOND THE INITIAL ADWORDS/BING CAMPAIGNS.
Once your campaigns are working well, it’s time to expand to other channels/partners. 

PAY PER CLICK MANAGEMENT PHASE III

PHASE III – GENERAL MAINTENANCE, CONTINUED SPLIT-TESTING, AND MARKET SURVEILLANCE.

On a weekly basis we will perform routine maintenance on all of your active campaigns, including:

  • Continued Ad Copy and Landing Page Split-Testing
  • Market Surveillance (analysis of the competition for your keywords)
  • Adjustments to Maximum CPC settings for each keyword
  • Keyword optimization, additions, and deletions
  • Continued “Quality Score” optimization

Please Contact Us today for your free evaluation.