How to Screw up Your Website and Online Marketing
I have been actively working with various clients on SEO, PPC, Social Media, Email marketing and Web Design for five years now. I have worked:
- as a freelance provider of Internet marketing services
- as CEO of my own Internet marketing company
- with an Internet marketing agency handling over 26 clients simultaneously
During my tenure (lol) I have painstakingly witnessed some of the worst web design, social media campaigns, and so-called SEO techniques you could ever imagine.
As an Internet marketing professional who wants to provide long-term results for my clients and wants to see small business owners succeed, I have decided to put together a list of things for you “not” to do when seeking, hiring, or looking for Internet marketing service providers – I am also putting this list together for selfish reasons; It is hell to undo what someone who doesn’t know what they’re doing does, someone who doesn’t care about your business, or someone who is attempting to throw band-aids on top of real issues in an attempt to collect your money without doing what they’re supposed to be doing.
Here is a list of things to avoid if you want to be successful online. Do Not:
- Build your website on a WIX platform (it is horrible for SEO) Yes I know its cute – but it sucks for SEO!
- Outsource services to foreign countries
- they will screw up your website “badly”
- you will eventually pay for it even if they built it for you cheaply
- you will regret it
- your new developer will spend months attempting to fix it and during that time you will lose more money
- I am not a bigot, I’ve just seen it happen in 100 out of 100 situations (perhaps you’ll have better luck)
- Believe “anyone” when they say they will get you to the first page of Google immediately, unless you’re selling something that only three other people sell and that something is something that lots of people care to purchase.
- believe the person who shows you these type of results because they are most likely showing you false results and you don’t know the difference (this does not mean you’re not intelligent it just means they’re good at knowing how to manipulate reports)
- SEO (search engine optimization) takes time and is competitive
- Be cheap
- Remember the old saying “you get what you pay for”? Well its true!
- This is your livelihood – invest in your business and especially your website and marketing because you will reap the benefits soon
- Use content on your website that sounds like your four year old wrote it because you wanted to pay .50 cents an article to someone who doesn’t know your native language versus $8.00 an article for someone who writes great articles.
- Hire great writers
- Google appreciates great content and so do your visitors/clients/customers
- Allow your family members to dictate what your website or marketing should: look like, contain, or be like.
- unless they are also Internet marketing professionals that have also proven themselves – and if that is the case, you shouldn’t be here reading this.
- Allow a web developer/designer or graphic designer to handle your marketing unless they specialize in marketing.
- I haven’t met a web developer/designer yet who didn’t say they “knew marketing or SEO” who actually knew anything past the basics.
- The two process have nothing to do with each other and anyone who is good at something doesn’t have the time or energy to do both – remember the last Samurai? In that movie, Tom Cruise talks about how the Samurai are so good at their craft because they specialize in that “one” thing, being a Samurai (its the same for marketing)
- If you’re going to try to get a 2-for-1, make sure the person is a marketing expert FIRST because most marketing experts can put together a good WordPress website. But most developers don’t know jack about marketing – I said “most” not all.
- Make it difficult for your marketing professional to do their job
- If you already know everything, then do it. Don’t hire someone to do something if you’re not going to listen or if you already know it all.
- A good marketing professional will be genuinely concerned with meeting “your” goals and will ask for your input. They will also listen to you and do everything in their power to help you reach your goals and will communicate with you
- Do not make them jump through hoops to approve changes to your website and/or plan
- If you have a web designer/developer, make sure that web designer/developer listens to your marketing professionals instructions, as the set-up and appearance of your website requires the input of a marketing expert. I would go as far to say that your marketing person should also guide your graphic design person for maximum results.
This should be a good start for any business owner. I really hope this helps you when considering how to best begin marketing your business online.
Stay tuned for more!